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Meta Tag Generator

Fill in the fields you need and copy a clean block of meta tags for the head of your page. Empty fields are left out.

Basics

Robots

Without a robots tag, the default is index, follow. You do not need to write that out.

Technical

Open Graph

Twitter / X card

HTML for the <head>

No share image set. Links shared without og:image get a plain text preview.

Meta tags

<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta name="robots" content="max-image-preview:large">

<meta property="og:type" content="website">

<meta name="twitter:card" content="summary_large_image">

X falls back to og:title, og:description and og:image, so those are not repeated as twitter: tags.

The tags, and what each one does

Title and description

The <title> is the strongest on-page hint about the topic and usually becomes the blue headline in search results. The description does not influence rankings, but a good one is often shown as the snippet and affects clicks. Check the visible length of both with the SERP snippet preview.

Canonical

The canonical link names the main URL when the same content is reachable under several addresses, such as with tracking parameters or in two categories. Always use an absolute URL, and let every indexable page point to itself.

Robots

  • noindex keeps the page out of search results. The page must stay crawlable, otherwise Google never sees the tag.
  • nofollow tells crawlers not to follow any link on the page. Rarely useful on your own site.
  • max-snippet, max-image-preview limit how much of your content may be shown. max-image-preview:large allows large thumbnails, which helps in Discover.

Viewport and charset

The viewport tag makes the page scale on phones. Without it Google may classify the page as not mobile friendly. The charset declaration belongs at the very top of the head, within the first 1024 bytes.

Open Graph and Twitter card

These control the preview card when someone shares the link in social networks and chat apps. They have no direct ranking effect. See the result for a live page with the Open Graph preview.

After you paste the tags

Deploy, then run the page through the meta tags analyzer to confirm that the tags arrive in the HTML the server sends and that nothing is duplicated by your CMS or an SEO plugin. For rich results, add structured data with the schema markup generator.

New or changed pages still need to be crawled before updated tags show in search. TurboIndex submits them to Google for you.

Questions and answers

Which meta tags matter for Google?

The title element, the meta description (as a snippet suggestion), meta robots, the canonical link and the viewport tag for mobile rendering. Google's documentation lists the tags it supports. The keywords meta tag is not one of them and has been ignored for many years, so this generator leaves it out.

Do I need index, follow?

No. Indexing and following links is the default behaviour when no robots tag is present. A robots tag only becomes necessary when you want to restrict something, for example with noindex or max-snippet.

Do I need both Open Graph and Twitter tags?

X reads Open Graph title, description and image when the twitter: versions are missing. You only need twitter:card to choose the layout, plus the optional @handles. That keeps the head short, and it is what this generator outputs.

What size should the share image be?

1200 by 630 pixels is the safe choice for large previews on Facebook, LinkedIn and X. Use an absolute https URL and keep important content away from the edges, because some apps crop to a square.