Skip to content
TurboIndex

Wix Site Not Showing Up on Google: Settings to Check

Why a Wix site is missing from Google and how to fix it: the index toggles in SEO settings, the Wix sitemap, Search Console verification and realistic waits.

October 11, 20266 min read

A Wix site that does not show up on Google is usually missing one of four things: the site level index switch is off, a page level switch is off, the site has never been verified in Search Console, or it is simply new and Google has not crawled it yet. All four are checked from the Wix dashboard and Search Console in under an hour. Work through the settings below in order, because the first two can hide the site completely and no amount of waiting fixes them.

Find out what Google actually has

Before touching settings, learn which of the three situations you are in: Google has nothing, Google has the home page only, or Google has the site but not for the search you tried.

  1. Search Google for site:yoursite.com. No results at all means nothing is indexed (or the site is very new). A few results means indexing has started.
  2. Open Search Console, paste a page URL into the inspection box at the top and read the verdict. "URL is on Google" means it is indexed and the problem is ranking, not indexing. "URL is not on Google" comes with a reason, and that reason tells you which section below applies.
  3. If you have no Search Console property yet, skip to the verification section and come back.

If the site is indexed but does not appear for your company name, that is a different problem, covered in website not showing up on Google. This article is about the Wix side.

The site level switch

Wix has one setting that hides the whole site from every search engine by adding a noindex instruction to every page.

  1. In the site dashboard, open SEO & GEO.
  2. Scroll to Tools and settings and click SEO Settings.
  3. Check that the Let search engines index your site toggle is on.

When this toggle is off, every page carries noindex and Search Console reports "Excluded by 'noindex' tag" for all of them. People switch it off while building the site and forget it. Turning it on takes effect on the next crawl, not instantly, and Google has to recrawl each page to notice.

The page level switch

Each page has its own version of the same setting.

  1. Open the Editor and click Pages & Menu in the left bar.
  2. Click the More Actions icon next to the page.
  3. Open SEO basics.
  4. Check the Let search engines index this page toggle.

Pages that are password protected or restricted to members cannot be crawled either, whatever the toggle says. Wix also points out that a password protected home page stops search engines at the front door. If your home page is behind a password while you "finish things", Google sees nothing.

The Wix sitemap

Wix generates a sitemap index at https://yoursite.com/sitemap.xml and keeps it updated when you change the site, including the lastmod date per URL. The index lists sub-sitemaps by content type, for example:

https://yoursite.com/pages-sitemap.xml
https://yoursite.com/blog-posts-sitemap.xml
https://yoursite.com/blog-categories-sitemap.xml
https://yoursite.com/store-products-sitemap.xml

One thing to know: Wix says a page whose default canonical tag you changed to another URL can disappear from the sitemap, which is correct behaviour but surprises people. If a page is missing from the sitemap, check its canonical setting and its page level switch first.

Submit the index once in Search Console under Indexing > Sitemaps: enter sitemap.xml and click Submit. The status should move to "Success" with a count of discovered URLs within a day or so. If you completed the SEO Setup Checklist, Wix says it submits the sitemap index for you, but checking the Sitemaps report costs nothing. The sitemap validator confirms the file parses before you submit it. More detail on the Search Console side is in submit a sitemap to Google.

Verify the site in Search Console

Wix offers two paths.

The SEO Setup Checklist. From Marketing & SEO in the dashboard, open the SEO Setup Checklist and complete step 1, then click Connect to Google. Wix states that this requires a Premium plan and a connected domain (bought from Wix or elsewhere), and that only owners and admins can do it, not back office managers. The checklist can verify the site once; if you ever need to verify again, use the manual method.

Manual verification with the HTML tag.

  1. In Search Console, click Start now, choose the URL prefix property type and enter the full URL with https://www. as your site uses it.
  2. Expand HTML tag and copy the meta tag.
  3. In the Wix dashboard, go to SEO & GEO, scroll to Tools and settings, select Site Verification, expand Google Search Console, paste the tag and click Save.
  4. Back in Search Console, click Verify.

Wix lists an upgraded site, a connected domain and a published site as requirements for this path. If you prefer a Domain property (which covers www, non-www, http and https in one), verify by adding the TXT record at your DNS provider instead; nothing changes inside Wix for that. A walkthrough of property types is in the Search Console beginner's guide.

Free sites and the wixsite.com address

A free Wix site lives at username.wixsite.com/sitename. Google can index it, but it is a path on a shared domain, so you cannot verify it as a Domain property and the SEO Setup Checklist does not apply. Verify it as a URL prefix property with the full address if you want Search Console data for it.

When you later connect a real domain, the free address does not vanish on its own. Open it in a browser and see what happens. If it serves the full site instead of redirecting to the domain, Google can keep the old copy, and new pages may be attributed to it. Inspect one URL on each host in Search Console and look at the "Google-selected canonical" field: it should name your domain. Once the old host redirects, the old URLs drop out as Google recrawls them.

Robots.txt and hidden pages

Wix serves a robots.txt for every site and lets you edit it from the same Tools and settings area under SEO & GEO. Most sites never need to touch it. If someone did, test a page with the robots.txt tester. A page blocked there cannot be crawled, and Google cannot even see the noindex it might carry. Keep robots.txt open and use the page level switch to hide pages.

New sites: what waiting looks like

A new domain with no inbound links can take a while to be crawled at all. Google's own wording is that crawling can take anywhere from a few days to a few weeks. While you wait:

  • Verify in Search Console and submit the sitemap, so Google has the list.
  • Use Request indexing in URL Inspection for the home page and your three or four most important pages. It queues a crawl; it is not a command, and the daily allowance is small.
  • Get one or two real links: a Google Business Profile for a local business, your social profiles, a supplier or partner page. Googlebot finds new sites through links.
  • Do not resubmit the same URLs every day. Google says repeated requests do not speed anything up.

After a crawl, pages can still sit in "Discovered - currently not indexed" or "Crawled - currently not indexed" for a time. Realistic expectations are in how long does Google take to index.

Checking pages one by one

URL Inspection answers the question per page: indexed or not, the reason, the last crawl date, and the canonical Google chose. Use the Test live URL button to see whether Googlebot can fetch the page right now, which catches a noindex or a password you forgot. For a list of URLs, the free Google index checker runs the same question over several pages at once.

If you want this done continuously, TurboIndex works with Wix sites without any plugin: once the domain is verified in Search Console, it reads the Wix sitemap from there, fetches each page with TurboIndexBot before anything is submitted (a page carrying the Wix noindex is never sent; the checks are listed on the crawler page), submits new and changed pages to Google, and shows you Google's answer per URL. Wix does not need to know it exists.

Frequently asked questions

How long does it take for a Wix site to show up on Google?
There is no fixed time. Google says crawling can take from a few days to a few weeks, and a brand new domain with no links pointing at it tends to sit at the slow end. Verifying the site in Search Console and submitting the Wix sitemap gives Google the list sooner, but it does not force a crawl.
Do I need a Premium plan for my Wix site to be indexed?
Wix states that sites can be crawled and indexed whether or not they are upgraded. What needs an upgraded site and a connected domain is the Connect to Google step in the SEO Setup Checklist. A free site on a wixsite.com address can still be verified in Search Console manually with the HTML tag method.
Why does Google show my old wixsite.com address instead of my domain?
Google indexed the free address before you connected the domain. Check that the old address redirects to the new one, that the pages use the new domain as canonical, and inspect both versions in Search Console. The old URLs drop out once Google recrawls them and follows the redirect.
Can I use an indexing tool with Wix?
Yes, if the tool works from Search Console rather than from a plugin. Wix does not allow server side plugins, but once the domain is verified in Search Console, any tool that reads the sitemap there and uses Google's APIs works the same as on any other site.

Keep reading